book
The one page marketing plan
The 1‑Page Marketing Plan offers a simple, strategic framework for creating an effective marketing strategy without over‑complication. The book breaks marketing into three key phases—before, during, and after the sale—and guides readers through crafting clear, actionable steps for each stage. Dib emphasizes understanding your target audience, choosing the right media channels, creating compelling offers, and building systems that generate and nurture leads. With straightforward templates and checklists, the book helps small business owners and marketers organise their plans onto a single page, making marketing measurable, manageable, and scalable for sustainable growth.
